Australian sock brand Lafitte has introduced a new collection of Merino wool socks, marking a carefully considered addition to its product line. Best known in recent years for bamboo and cotton styles, Lafitte’s new release responds to strong customer demand for a premium wool option designed for everyday wear.
Each pair is crew length and made in Australia using Australian Merino fleece, finished with comfort-focused details that elevate both fit and feel.
This launch marks an important step in Lafitte’s evolution under its new ownership. Now part of Lamington Design Ltd—the New Zealand company behind the award-winning Lamington label—Lafitte benefits from years of technical expertise in socks and hosiery. The brand continues to focus on local manufacturing, premium materials, and thoughtful design.
“Merino wool has always offered something special,” says the Lafitte team. “It is soft, breathable, naturally insulating, and able to adapt to changing temperatures. We wanted to bring those benefits into a sock that fits easily into modern life—something people can wear every day, not just outdoors.”
The colour palette offers both versatility and style. Island Blue brings a clean, modern tone, Maroon and Jager Green deliver earthy depth, and Black remains a classic everyday staple.
These socks are designed for everyday comfort—commuting, working, travelling, or taking on the day. Their fine knit makes them suitable for sneakers, boots, and casual footwear, while the natural qualities of Merino wool help regulate temperature and wick moisture.
Every pair is made in Australia using Australian fleece, continuing Lafitte’s commitment to local production and high-quality fibres.
This collection represents a refined, contemporary approach to wool socks—simple, practical, and built for modern life. For loyal Lafitte customers awaiting a wool option, this collection delivers. And for those discovering Lafitte for the first time, it highlights the brand’s renewed focus on quality, comfort, and Australian-made manufacturing.
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