THE BRAND

THE BRAND

We’re an Australian-owned fashion brand that has been producing high quality socks since 1986. We believe socks should never be relegated to the second drawer. They’re a top drawer item that can make or break an outfit.

Whether it be gym kit, work suit, or weekend attire, we have it covered. 

Our signature product; the Tough Toe™ , revolutionised the category with its no-holes, no-quibbles one year replacement guarantee.

Quality is the most important thing to us and we never compromise. Whether it be cotton, wool or bamboo, we source the best fibers and ensure the best manufacturing processes. And the majority of our socks are made right here in Australia because we like to support our local economy.

Our mission is to ensure that Australia's feet are comfortable, warm and happy at all times, whether they be walking, running, jumping or just lazing on the couch.